RELIVE THE SHOW: SUB URBAN OPENS FOR AURORA AT UNION TRANSFER

Words and Photos by Becca Haydu

Just a few hours before releasing his debut album “HIVE,” Sub Urban took the stage to a sold out show at Union Transfer in the heart of Philadelphia’s Spring Garden neighborhood. The anticipation among both the artist and the crowd for the new album was palpable as Sub Urban performed a mix of familiar tunes and songs yet to be released from HIVE.

Sub Urban performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu

Known for his viral hit, “Cradle“, Sub Urban’s music mixes electronic, indie pop, and even alt rock and R&B. Among the new hits from HIVE was “UH OH” featuring New Zealand artist, Benee. Sub Urban was joined by two band members, one on keyboards, guitar and bass and the other on drums, adding a live feel to the otherwise electronic-heavy sounds. The crowd danced along as Sub Urban performed a short but energetic set.

Sub Urban performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Sub Urban performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Sub Urban performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu

Listen to HIVE here:

Watch the video for UH OH:

As the venue buzzed with anxious “warriors” (how her fans refer to themselves) of all ages, Aurora emerged as an ethereal presence surrounded by glowing light. Joined by a live band, Aurora’s performance was nothing short of spectacular, from her vocals to the visuals to the connection she clearly has with her fans.

Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora at Union Transfer

Hailing from Norway, Aurora’s unique brand of electronic folk brings to mind a wide range of artists from, Bjork to The Cranberries, to Florence and The Machine to Radiohead. At just 25 years old, Aurora’s set already feels refined. After all, she has been producing music since childhood, releasing her first single “Puppet” in 2012. In 2015, her song “Runaway” took off and is still making the rounds as a viral trend on social networks like TikTok.

Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu
Aurora fans, who call themselves “warriors,” hold transparent hearts over the lights on their phones, filling the venue with a red glow
Aurora performing live at Union Transfer in Philadelphia on June 2 2022 photo by Becca Haydu

Aurora wraps up the U.S. leg of her tour titled “The Gods We Can Touch” with two final shows in New York and Washington DC before heading to Europe this summer. This one show you do not want to miss!

Watch Aurora perform live from the Vevo studio in NYC:

Listen to “The Gods We Can Touch

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